Privacy & Security

Privacy Policy

How we collect, use, and protect your personal information

Last updated: January 7, 2026

Introduction

LM Dating, operated by DealFusion Tech Labs Ltd ("we", "us", or "our"), is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you use our dating mobile application and services.

Your Privacy Rights

We comply with UK GDPR and Data Protection Act 2018. You have the right to access, rectify, erase, and port your personal data. Contact us anytime to exercise these rights.

1. Information We Collect

Account Information

Account Details: Name, email address, phone number, and account information
Profile Information: Date of birth, age, gender, gender preferences, relationship goals, bio, and conversation prompts
Location Data: City, country, and GPS coordinates for distance-based matching (optional, can be set manually)
Authentication Data: Secure tokens to maintain your session

Profile & Matching Data

Photos: Profile photos (3-6 images) uploaded by you
Verification Documents: ID and selfie for profile verification badges (processed securely and deleted after verification)
Match Interactions: Likes, passes, and match history
Match Data: Matched profiles and interaction history
Preference Settings: Age range, distance preferences, and filter settings

Messaging Data

Messages: Chat messages, photos, and media shared in conversations
Conversation History: Message timestamps, read receipts, and online status
Reported Content: Reports of inappropriate behavior or content

Automatically Collected Information

Usage Data: Features used, session duration, and interaction patterns
Device Information: Device type, operating system, app version for technical support
Analytics Data: Anonymous, aggregated usage patterns for app improvements
Purchase Data: Transaction information managed by RevenueCat and app stores (iOS App Store, Google Play Store)
Last Active: Timestamp of your last app activity for online status indicators

2. How We Use Your Information

Service Provision

Provide matching and discovery functionality
Facilitate messaging and communication between matches
Process profile verification requests
Store and manage your profile, photos, and preferences securely
Process payments and manage subscriptions
Detect location for distance-based matching (optional)
Enable data export functionality
Show online/offline status to your matches

Communication

Send important app updates and notifications
Notify you of new matches and messages
Respond to your support requests and inquiries
Share feature announcements and tips (with consent)
Send safety alerts and community guidelines reminders

Improvement & Analytics

Improve app functionality and user experience
Enhance matching algorithms based on anonymous usage patterns
Fix bugs and technical issues
Develop new features based on user needs
Analyze anonymous usage patterns for improvements
Prevent fraud, abuse, and ensure platform safety

3. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

Contract Performance: To provide the dating service you signed up for
Legitimate Interest: To improve our service, prevent fraud, ensure safety, and enhance matching algorithms
Consent: For location detection, marketing communications, and optional features (you can withdraw anytime)
Legal Obligation: To comply with applicable laws, age verification requirements, and safety regulations

4. How We Share Your Information

We Do Not Sell Your Data

We never sell, rent, or trade your personal information to third parties for marketing purposes.

With Your Matches

When you match with another user, they can see:

Your profile information (name, age, photos, bio, prompts)
Your online/offline status
Messages you send to them
Your verification status

Legal Requirements

We may disclose information if required by law, court order, or to protect our rights and safety, or the safety of our users.

5. Data Security

We implement industry-standard security measures to protect your data:

Encryption: All data encrypted in transit (TLS 1.3) and at rest (AES-256)
Access Controls: Strict access limitations with multi-factor authentication
Secure Infrastructure: SOC 2 compliant cloud hosting with regular security audits
Data Isolation: Your data is logically separated from other users
Photo Security: Profile photos are stored securely with user-scoped access controls
Regular Backups: Automated daily backups with 30-day retention
Incident Response: Procedures for handling any security incidents

Security Breach Notification

In the unlikely event of a data breach affecting your personal information, we will notify you within 72 hours as required by UK GDPR.

6. Your Privacy Rights

Under UK GDPR, you have the following rights:

Right of Access: Request copies of your personal data
Right to Rectification: Correct inaccurate personal data
Right to Erasure: Request deletion of your personal data and account
Right to Restrict Processing: Limit how we use your data
Right to Data Portability: Export your data in JSON or CSV format
Right to Object: Object to processing based on legitimate interests
Right to Withdraw Consent: Disable location detection, marketing, or optional features at any time

To exercise any of these rights, contact us at support@dealfusion.co.uk or use the in-app privacy settings.

7. Data Retention

Active Account Data: Retained while your account is active
Profile Information: Retained until account deletion
Messages: Retained until account deletion or conversation deletion by both parties
Deleted Accounts: Data deleted within 90 days of account deletion (except legal requirements)
Verification Documents: Deleted immediately after verification is complete
Backups: Deleted data removed from backups within 30 days
Analytics Data: Anonymous, aggregated data retained indefinitely

You can request early deletion of data that is not subject to legal retention requirements.

8. Location & Matching Privacy

Location Detection

We may detect your location to enable distance-based matching
Location detection is optional and can be disabled in settings
You can manually set your location and distance preferences
Location data is used only for matching and is not shared with other users (only approximate distance is shown)
GPS coordinates are stored securely and used only for matching calculations

Matching Algorithm

Our matching algorithm uses your preferences, location (if enabled), and interaction patterns to suggest compatible matches. This data is processed anonymously and aggregated to improve matching quality.

9. Cookies and Tracking

LM Dating uses minimal tracking technologies:

Essential Cookies: Required for authentication, security, and app functionality
Analytics Cookies: Anonymous usage statistics (can be disabled in settings)
No Marketing Cookies: We don't use cookies for advertising or third-party tracking

10. International Data Transfers

Your data is primarily stored within the UK and EEA. When we transfer data internationally:

Transfers are to countries with adequate data protection laws or using Standard Contractual Clauses
Your rights and protections travel with your data
We ensure third-party providers meet UK GDPR standards

11. Changes to This Privacy Policy

We may update this Privacy Policy occasionally. When we make significant changes:

We'll notify you via email or in-app notification
We'll update the "Last updated" date at the top
We'll highlight key changes for 30 days
Material changes require your explicit consent before taking effect

Continued use of LM Dating after changes constitutes acceptance of the updated policy.

Contact Our Privacy Team

LM Dating Privacy Contact

DealFusion Tech Labs Ltd

Email: support@dealfusion.co.uk

Response time: Within 30 days

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